The Importance of Data in Marketing

"86% of executives said workflow software will be very important to succeed in managing a distributed or hybrid workforce."

Image from Forbes.com

Data is easier than ever to gather which is increasing the ability of businesses to target their marketing efforts. Forbes recently talked to Adobe and their director of enterprise marketing for digital media, Marc Blakeney. He gave the following tips on improving marketing with data.

Tip #1: Shift your marketing approach from ‘inside out’ to ‘outside in’

Tip #2: Survey your buying group based on your story arc

Tip #3: Connect your dots and your data with the right third-party partner

Tip #4: Invite your audience and your data into the conversation

My Communication Business Leadership Master program has emphasized the importance of data in a Data and Decision Making course. Gathering, interpreting, and utilizing data can help marketers create a campaign that consumers resonate with. This advancement in personalized marketing can lead to a more successful consumer response. Understanding the role data plays in marketing is necessary.

Reference: https://www.forbes.com/sites/forbescontentmarketing/2022/01/21/how-adobe-uses-data-to-tell-better-stories/?sh=4582bf073085

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