Digital Emphasis in Marketing
- chloeknox30
- Mar 20, 2022
- 1 min read
Do you notice all digital marketing efforts you are exposed to?
As the world becomes increasingly focused on online platforms, marketing efforts have started to emphasis digital components. Continuously seeking new knowledge on the industry and current trends is crucial to being competitive in marketing strategies. Industry professionals in the advertisement and marketing worlds now more than ever have to rapidly keep up with new innovations and consumer online trends.
According to Social Media Today, linked below, there are 12 digital marketing trends to pay attention to. Those 12 are:
Meta is everywhere
Influencers continue to grow (even for B2B)
Advertising is challenged by privacy
Marketers get more strategic
LinkedIn is growing, growing, growing
SEO is less game and more integrated
Experiences are the new social currency
Digital jobs continue to grow
Facebook (Meta) doesn’t go anywhere
Websites get faster
Everything is algorithm-driven
Less is more
The above bullet about "experiences are the new social currency" merges my studies and experiences in the marketing and event management subjects. Events can serve as a marketing opportunity to be face to face with consumers, but they also present opportunities for additional reach through reposting on social media or sharing by word of mouth. The digital marketing world is so easily integrated in established practices. I think those that go far are those that learn how to merge digital into their marketing efforts to create maximum efficiency of campaigns.
Comments