Influencers Changing the Way of Marketing

Have you noticed an increasing amount of people on social media posting on behalf of ads?

Influencers have drastically changed the way marketers approach consumers in today’s technology focused society. With the rise of social media and data-driven marketing campaigns, influencers have become the future of marketing. In order for businesses to maximize their consumer reach, it’s nearly impossible to avoid social media marketing and influencer marketing tactics. I find these new digital techniques interesting to study given the complexity yet relatively newness to the marketing world.

#marketing #influencers