A Rocking Race
- chloeknox30
- Mar 9, 2022
- 1 min read
Seeing event management in person drives my interest in experiential marketing!
I had the opportunity to take part in a race in Las Vegas a couple weeks ago. Although I did not participate with the intention of learning further about events, I had the opportunity to see the conferences large event space. My undergraduate minor in Event Management taught me many things about large events and the marketing opportunities they can provide for businesses attending. I was able to see how the registration and check in event space was organized and how it thoughtfully led participants into a retail section and then an expo space. Navigating participants in an organized manner and having relevant sections of the event space provided a great example to learn from.
Further information on the event can be found at: https://www.runrocknroll.com/las-vegas
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